Creative Selects

Creative Selects https://peterneils.co Creative Selects Mon, 17 Nov 2025 00:36:12 +0000 https://peterneils.co en homebase https://peterneils.co/homebase Thu, 03 Jan 2019 14:52:57 +0000 Creative Selects https://peterneils.co/homebase Levi’s, Sustainability 01Apple, Reuben WuHot Wheels, Snap to Play Amazon Alexa, How do you hold space? Apple iPhone 14, Hello Yellow Yokohama, Bad Roads Amazon Kindle, Backseat Book Crew Cowboy Colostrum, Strawberry Launch Scout Motors, Soul of Scout Mr Black, Little Black Book Whistle Sports, Original Series Audi, New Santa QuickBooks, Happy Business T-Mobile, TikTok Dockers, Recognize  Blue Diamond, Social Brand Books  Audi A7, Bat Cave  Google Store, Pixel 3a Launch Nike, Apple Watch Nike+ Levi's https://peterneils.co/Levi-s Mon, 19 Apr 2021 15:26:03 +0000 Creative Selects https://peterneils.co/Levi-s LEVI’S SUSTAINABILITY S01 Fashion production and consumption has reached unsustainable levels. It’s a big problem we are all part of. And as a leader in the fashion industry, Levi’s wanted to do something about it. When looking back, we found that Levi’s were designed to be worn for generations, not seasons. This insight lead to a fresh spin on sustainability—Buy Better. Wear Longer. In our film directed by Leo Aguirre, we team up with a few familiar faces to help the world understand how buying better leads to wasting less. OUR PARTNERS IN CHANGE To help our message travel around the world, we partnered with an international pack of changemakers who represent the future of sustianability in their own respective ways.       <img width="1120" height="1400" width_o="1120" height_o="1400" data-src="https://freight.cargo.site/t/original/i/02280277bddf78b2c7ad161d03768fc4480935141276a32a471964081e840280/21_H1_Sustainability_Blog_Campaign_image4.jpg" data-mid="110219737" border="0" src="https://freight.cargo.site/w/1000/i/02280277bddf78b2c7ad161d03768fc4480935141276a32a471964081e840280/21_H1_Sustainability_Blog_Campaign_image4.jpg" /> <img width="1120" height="1400" width_o="1120" height_o="1400" data-src="https://freight.cargo.site/t/original/i/aad9931857dad638ce19c49c2874dc9247f0e0def1417a3e07fa087af8352285/21_H1_Sustainability_Blog_Campaign_image6.jpg" data-mid="110219739" border="0" src="https://freight.cargo.site/w/1000/i/aad9931857dad638ce19c49c2874dc9247f0e0def1417a3e07fa087af8352285/21_H1_Sustainability_Blog_Campaign_image6.jpg" /> <img width="1120" height="1400" width_o="1120" height_o="1400" data-src="https://freight.cargo.site/t/original/i/7c473cbacc5340dea6a93135c0f2fa10013215aa96a5403e769ab9a7200ececb/21_H1_Sustainability_Blog_Campaign_image5.jpg" data-mid="110219817" border="0" src="https://freight.cargo.site/w/1000/i/7c473cbacc5340dea6a93135c0f2fa10013215aa96a5403e769ab9a7200ececb/21_H1_Sustainability_Blog_Campaign_image5.jpg" /> <img width="1120" height="1400" width_o="1120" height_o="1400" data-src="https://freight.cargo.site/t/original/i/ddebb3c7ac7f914ea05bbe17505bc047659211b6f1332b85aa45ef3a8409b8ea/21_H1_Sustainability_Blog_Campaign_image3.jpg" data-mid="110219729" border="0" src="https://freight.cargo.site/w/1000/i/ddebb3c7ac7f914ea05bbe17505bc047659211b6f1332b85aa45ef3a8409b8ea/21_H1_Sustainability_Blog_Campaign_image3.jpg" /> <img width="1120" height="1400" width_o="1120" height_o="1400" data-src="https://freight.cargo.site/t/original/i/714b95300cca8caef1fc8651bcf94abfa755c6d203d84b87e5ec43865bbaf360/MarcusBBWLBlog.jpg" data-mid="110219808" border="0" src="https://freight.cargo.site/w/1000/i/714b95300cca8caef1fc8651bcf94abfa755c6d203d84b87e5ec43865bbaf360/MarcusBBWLBlog.jpg" /> <img width="1120" height="1400" width_o="1120" height_o="1400" data-src="https://freight.cargo.site/t/original/i/fcffc71ce6797d94a2cbd4d227ece0b87246c81b3259dfb0035227d177bc0288/21_H1_Sustainability_Blog_Campaign_image1.jpg" data-mid="110219734" border="0" src="https://freight.cargo.site/w/1000/i/fcffc71ce6797d94a2cbd4d227ece0b87246c81b3259dfb0035227d177bc0288/21_H1_Sustainability_Blog_Campaign_image1.jpg" /> HOW TO LIVE MORE SUSTAINABLY Since each partner is focused on a different part of sustainability, we made individual artist films to introduce them, their work, and their take on how to live more sustainably.  As part of our global social campaign, we created punchy carousels that help people undstand the problem and what they can do to consume and waste less. <img width="1170" height="1656" width_o="1170" height_o="1656" data-src="https://freight.cargo.site/t/original/i/eaf4e060a19cfd93d4767e8a2ef17775139f8e0a4040b2a65879c5e9c086c3ad/IMG_3347.jpg" data-mid="110227353" border="0" src="https://freight.cargo.site/w/1000/i/eaf4e060a19cfd93d4767e8a2ef17775139f8e0a4040b2a65879c5e9c086c3ad/IMG_3347.jpg" /> <img width="1170" height="1661" width_o="1170" height_o="1661" data-src="https://freight.cargo.site/t/original/i/b67e133fdec431733a29c8cee4f5e78a499cd80f275a09ea492f04e46ce334d2/IMG_3346.jpg" data-mid="110227333" border="0" src="https://freight.cargo.site/w/1000/i/b67e133fdec431733a29c8cee4f5e78a499cd80f275a09ea492f04e46ce334d2/IMG_3346.jpg" /> <img width="1170" height="1679" width_o="1170" height_o="1679" data-src="https://freight.cargo.site/t/original/i/e307dfcabea92c1ed2e9e5551f831efc3ac2fddf4f2c974be4f41e9375c5cc4b/IMG_3344.jpg" data-mid="110227360" border="0" src="https://freight.cargo.site/w/1000/i/e307dfcabea92c1ed2e9e5551f831efc3ac2fddf4f2c974be4f41e9375c5cc4b/IMG_3344.jpg" /> <img width="1170" height="2019" width_o="1170" height_o="2019" data-src="https://freight.cargo.site/t/original/i/4ca88c4bd414225646ce50e3839a27934251a0575a323e7c2e35146f5f2d4f70/IMG_3343.jpg" data-mid="110227390" border="0" src="https://freight.cargo.site/w/1000/i/4ca88c4bd414225646ce50e3839a27934251a0575a323e7c2e35146f5f2d4f70/IMG_3343.jpg" /> <img width="1170" height="1994" width_o="1170" height_o="1994" data-src="https://freight.cargo.site/t/original/i/284827da4ef9df039df5adc5ce7dd7cb0a2587b19912f3e094a0a88dd94812cf/IMG_3341.jpg" data-mid="110227380" border="0" src="https://freight.cargo.site/w/1000/i/284827da4ef9df039df5adc5ce7dd7cb0a2587b19912f3e094a0a88dd94812cf/IMG_3341.jpg" /> <img width="1170" height="1653" width_o="1170" height_o="1653" data-src="https://freight.cargo.site/t/original/i/2b8ab1f619bf43c05765609eba224ef7e99ed89bbd514c656c6c2360fcdd6d68/IMG_3345.jpg" data-mid="110227370" border="0" src="https://freight.cargo.site/w/1000/i/2b8ab1f619bf43c05765609eba224ef7e99ed89bbd514c656c6c2360fcdd6d68/IMG_3345.jpg" /> Selected press  FastCoCampaign UKComplex Adweek The Drum Client—Levi’s  Agency—AKQA Apple x Reuben https://peterneils.co/Apple-x-Reuben Sun, 23 Apr 2023 22:08:42 +0000 Creative Selects https://peterneils.co/Apple-x-Reuben Commissioned by Apple: Reuben Wu  Commissioned by Apple is an on-going spotlight series where Apple hires artists to get creative with the latest iPhone camera features.  For this one, Apple partnered with Reuben Wu, a National Geographic photographer and multidisciplinary artist with a powerful vision.  <img width="735" height="981" width_o="735" height_o="981" data-src="https://freight.cargo.site/t/original/i/8726531709ecfe1420f753d89c2fe25e33dbd59ab48373921a42a32d45ab9aee/Screenshot-2023-04-28-at-2.45.17-PM.png" data-mid="177077871" border="0" data-scale="86" src="https://freight.cargo.site/w/735/i/8726531709ecfe1420f753d89c2fe25e33dbd59ab48373921a42a32d45ab9aee/Screenshot-2023-04-28-at-2.45.17-PM.png" /> <img width="737" height="972" width_o="737" height_o="972" data-src="https://freight.cargo.site/t/original/i/7b40e1a2189cc84f3a5761a8451f8911d4b4859e07c024f1723411829b863074/Screenshot-2023-04-28-at-2.45.23-PM.png" data-mid="177077872" border="0" data-scale="83" src="https://freight.cargo.site/w/737/i/7b40e1a2189cc84f3a5761a8451f8911d4b4859e07c024f1723411829b863074/Screenshot-2023-04-28-at-2.45.23-PM.png" /> <img width="734" height="983" width_o="734" height_o="983" data-src="https://freight.cargo.site/t/original/i/800f5657d65017932141d1e73183861ab82f96aff9ed1341d172c0a73d18ab45/Screenshot-2023-04-28-at-2.45.29-PM.png" data-mid="177077873" border="0" src="https://freight.cargo.site/w/734/i/800f5657d65017932141d1e73183861ab82f96aff9ed1341d172c0a73d18ab45/Screenshot-2023-04-28-at-2.45.29-PM.png" /> <img width="735" height="982" width_o="735" height_o="982" data-src="https://freight.cargo.site/t/original/i/97116d4d0530e0abe15e34e1d622d038f98100d3df1d74690fd8a3967bc85991/Screenshot-2023-04-28-at-2.45.35-PM.png" data-mid="177077874" border="0" data-scale="86" src="https://freight.cargo.site/w/735/i/97116d4d0530e0abe15e34e1d622d038f98100d3df1d74690fd8a3967bc85991/Screenshot-2023-04-28-at-2.45.35-PM.png" /> <img width="737" height="983" width_o="737" height_o="983" data-src="https://freight.cargo.site/t/original/i/b14a5f247960b8acc1ef247d121100acb661c8b21ec19a49de19c92ae4f73e97/Screenshot-2023-04-28-at-2.45.41-PM.png" data-mid="177077875" border="0" src="https://freight.cargo.site/w/737/i/b14a5f247960b8acc1ef247d121100acb661c8b21ec19a49de19c92ae4f73e97/Screenshot-2023-04-28-at-2.45.41-PM.png" /> <img width="1170" height="2010" width_o="1170" height_o="2010" data-src="https://freight.cargo.site/t/original/i/6c9b194fef9e97eea9a2986941e7774b3d3b67e7898be04b7584390d045845fb/IMG_4705.PNG" data-mid="177079753" border="0" src="https://freight.cargo.site/w/1000/i/6c9b194fef9e97eea9a2986941e7774b3d3b67e7898be04b7584390d045845fb/IMG_4705.PNG" /> <img width="1170" height="2012" width_o="1170" height_o="2012" data-src="https://freight.cargo.site/t/original/i/a9379ed4c63d10b2fe3fac7f3d1df1530a9d8b268bcd4014d93e9dfb83d86dcc/IMG_4706.PNG" data-mid="177079754" border="0" src="https://freight.cargo.site/w/1000/i/a9379ed4c63d10b2fe3fac7f3d1df1530a9d8b268bcd4014d93e9dfb83d86dcc/IMG_4706.PNG" /> <img width="1168" height="2009" width_o="1168" height_o="2009" data-src="https://freight.cargo.site/t/original/i/6c2637697f0a473a047beabe9d6ef3aa4156dd836780019be77fbbccd2f6b7e8/IMG_4707.PNG" data-mid="177079756" border="0" src="https://freight.cargo.site/w/1000/i/6c2637697f0a473a047beabe9d6ef3aa4156dd836780019be77fbbccd2f6b7e8/IMG_4707.PNG" /> To support the partnership, we created a short BTS film broken into five chapters that was shared on IG stories. As the lead, I spoke with Reuben, wrote the script, and directed the film with an in-house editor. Client — Apple Hot Wheels https://peterneils.co/Hot-Wheels Fri, 07 Nov 2025 06:00:36 +0000 Creative Selects https://peterneils.co/Hot-Wheels SNAP TO PLAY  To launch the new Speed Snap Track System, Hot Wheels brought in NFL QB, Russell Wilson and his son, Win, to get the job done.   This film features a mix of live footage, surreal VFX moments, and elevated sound design to bring you into the action.From concepting, scripting, production, and post, I worked closley with Hot Wheels, overseeing everything with the HEYDAY team. Client—Mattel Agency—HEYDAY Amazon Alexa https://peterneils.co/Amazon-Alexa Fri, 07 Nov 2025 00:29:07 +0000 Creative Selects https://peterneils.co/Amazon-Alexa Alexa, how do you hold space? Inspired by the viral “holding space” interview with Ariana Grande and Cynthia Erivo, Amazon Alexa partnered with Tracy Gilchrist and made a custom “holding space” experience with her. I was brought on to direct, providing a treatment and making sure capture went smoothly. This viral video saw 3M+ views across IG and TT. Client—Amazon Alexa Agency—HEYDAY Apple iPhone 14 https://peterneils.co/Apple-iPhone-14 Thu, 16 Mar 2023 23:43:54 +0000 Creative Selects https://peterneils.co/Apple-iPhone-14 Hello Yellow Apple iPhone 14  At Apple, I lead messaging for the Hello Yellow iPhone 14 Key Features launch on Apple.com To do this, we created a completely new way to tell the story using modular sections. Every day, I collaborated with designers, producers, writers, and people around the world to explore the deep creative caves of how this site could be laid out. We collectively landed on the clean, sweet, and smart digital experience you see below. Client—Apple Yokohama https://peterneils.co/Yokohama Fri, 07 Nov 2025 19:13:09 +0000 Creative Selects https://peterneils.co/Yokohama BAD ROADS We teamed up with Yokohama Tire Co. to make a film about racer and filmmaker, Emmy Laine, and her new set of GEOLANDAR tires. Our film blends her days on the ranch with intense moments she caught in 8mm while racing the Mexican 1000 down in Baja. Client—Yokohama  Agency—Heyday Cowboy Colostrum https://peterneils.co/Cowboy-Colostrum Mon, 17 Nov 2025 00:36:12 +0000 Creative Selects https://peterneils.co/Cowboy-Colostrum STRAWBERRY LAUNCH I directed a set of social films for Cowboy Colostrum’s strawberry launch campaign featuring Hannah Godwin. XXX Amazon Kindle Backseat Book Crew https://peterneils.co/Amazon-Kindle-Backseat-Book-Crew Mon, 10 Nov 2025 16:51:13 +0000 Creative Selects https://peterneils.co/Amazon-Kindle-Backseat-Book-Crew BACKSEAT BOOK CREW To make reading cool this summer, Amazon Kindle partnered with Josh Gad and his amazing family, introducing the world to the Kindle Kids Backseat Book Crew. CLEINT—AMAZON KINDLE  AGENCY—HEYDAY Scout Motors https://peterneils.co/Scout-Motors Fri, 13 Sep 2024 02:08:15 +0000 Creative Selects https://peterneils.co/Scout-Motors SCOUT MOTORS LAUNCH FILMI teamed up with Stept Studios to pitch Scout Motors a film that relaunches their classic American-made brand. We won the pitch. Client—Scout Motors Agency—Stept Studios