At Apple, I lead messaging for the Hello Yellow iPhone 14 Key Features launch on dot com. It was true, state-of-the-art, tech-product storytelling.

To do this, we created a completely new way to tell the story using modular sections. Every day, I collaborated with designers, producers, writers, and people around the world to explore the deep creative caves of how this site could be laid out. We collectively landed on the clean, sweet, and smart digital experience you see below.