Commissioned by Apple: Reuben Wu
Commissioned by Apple is an on-going spotlight series where Apple hires artists to get creative with the latest iPhone camera features.
For this one, Apple partnered with Reuben Wu, a National Geographic photographer and multidisciplinary artist with a powerful vision.
![](https://freight.cargo.site/t/original/i/8726531709ecfe1420f753d89c2fe25e33dbd59ab48373921a42a32d45ab9aee/Screenshot-2023-04-28-at-2.45.17-PM.png)
![](https://freight.cargo.site/t/original/i/7b40e1a2189cc84f3a5761a8451f8911d4b4859e07c024f1723411829b863074/Screenshot-2023-04-28-at-2.45.23-PM.png)
![](https://freight.cargo.site/t/original/i/800f5657d65017932141d1e73183861ab82f96aff9ed1341d172c0a73d18ab45/Screenshot-2023-04-28-at-2.45.29-PM.png)
![](https://freight.cargo.site/t/original/i/97116d4d0530e0abe15e34e1d622d038f98100d3df1d74690fd8a3967bc85991/Screenshot-2023-04-28-at-2.45.35-PM.png)
![](https://freight.cargo.site/t/original/i/b14a5f247960b8acc1ef247d121100acb661c8b21ec19a49de19c92ae4f73e97/Screenshot-2023-04-28-at-2.45.41-PM.png)
To support the partnership, we created a short BTS film broken into five chapters that was shared on IG stories. As the lead, I spoke with Reuben, wrote the script, and directed the film with an in-house editor.
To support the partnership, we created a short BTS film broken into five chapters that was shared on IG stories. As the lead, I spoke with Reuben, wrote the script, and directed the film with an in-house editor.