Google CES 2018

Google Assistant needed to make a big splash at CES 2018. So we bought all the ad space in Vegas, set up a 2-story immersive booth, and hijacked the monorail.


We wrote stories using Assistant queries that were
seen on ads in the airport, all around town, and at
The Google Playground outside CES.

Inside The Playground, hundreds of
partner products were ready for trial.
Each with their own writeup.

The Las Vegas monorail helped Hey Google fly while visuals and Google Assistant radio stories were heard inside.

And this tiny town was designed to show off just how helpful the Google Assistant can be no matter where you go.

While working for Hook Studios, I was brought on to the Google Events team as one of two writers for CES 2018.


based in venice, california