SNAP TO PLAY 

To launch the new Hot Wheels Snap Track Speed System, Mattel brought in NFL QB, Russell Wilson and his son, Win, to get the job done.
 
This film features a rich mix of live footage, surreal VFX moments, and powerful sound design to bring you into the living room with Russ, Win, and Hot Wheels.

From concepting, scripting, production, and post, I worked closley with Hot Wheels and Mattel, overseeing everything with the HEYDAY team.