︎








SNAP TO PLAY 




To launch the new Speed Snap Track System, Hot Wheels brought in NFL QB, Russell Wilson and his son, Win, to get the job done.
 
This film features a mix of live footage, surreal VFX moments, and elevated sound design to bring you into the action.


From concepting, scripting, production, and post, I worked closley with Hot Wheels, overseeing everything with the HEYDAY team.









Client—Mattel
Agency—HEYDAY

based in venice, california