BUY BETTER. WEAR LONGER.

Fashion production and consumption has reached unsustainable levels. It’s a big problem we are all part of. And as a leader in the fashion industry, Levi’s wanted to do something about it.

When looking back, we found that Levi’s were made to be worn for generations, not seasons. This insight lead to a fresh spin on sustainability—Buy Better. Wear Longer.

In our film directed by Leo Aguirre, we team up with a few familiar faces to help the world understand how buying better leads to wasting less.











OUR PARTNERS IN CHANGE


To help our message travel around the world, we partnered with an international pack of changemakers who represent the future of sustianability in their own respective ways.







     




HOW TO LIVE MORE SUSTAINABLY


Since each partner is focused on a different part of sustainability, we made individual artist films to introduce them, their work, and their take on how to live more sustainably. 





















As part of our global social campaign, we created punchy carousels that help people undstand the problem and what they can do to consume and waste less.







Selected press 

FastCo
Campaign UK
Complex
Adweek
The Drum



Client—Levi’s 
Agency—AKQA






based in venice, california