NEW SANTA

The holidays. They’re all the same. Saccharine. Expected. Played out. So when Audi asked us to launch the new RS 5 Sportback in a progressive way, we got Santa to shake things up. In our short film directed by Craig Gillespie (I,Tonya, Lars and the Real Girl), Santa wakes up from his 2000 year holiday dream and sees a better version himself. Inspired by the new RS 5 SB, he goes full speed into a year-long personal transformation. Ultimately, old Santa becomes New Santa. And while the hard work creates its own reward, Mrs. Claus and the elves have a little surprise in store.








Selected Press

Communication Arts
Ad Age's Creativity: Pick of the day
Shoot Online's Top spot of the week
campaign live

We made dozens of playful gifs and cutdowns that were used to launch the film and interact with people on social.




We also used the same location to shoot the RS 5 for @audi’s holiday social grid.






Agency: mh

based in san francisco, california