The holidays. They’re all the same. Saccharine. Expected. Played out. So when Audi asked us to launch the new RS 5 Sportback, we flipped the script. In our short film directed by Craig Gillespie, Santa wakes up from his 2000 year holiday dream and sees a better version himself. Inspired by the new RS 5 Sportback, he goes full speed into a year-long personal transformation. Ultimately, old Santa becomes New Santa. And while the hard work creates its own reward, Mrs. Claus and the elves have a little surprise.

Selected Press

Communication Arts Project 
Communication Arts Exhibit
Ad Age's Creativity: Pick of the day
Shoot Online's Top spot of the week
campaign live

We made dozens of playful gifs and cutdowns that were used to launch the film and interact with people on social.

We also used the same location to shoot the RS 5 for @audi’s holiday social grid.

Agency—Muhtayzik Hoffer 

based in venice, california