The deeper you go, the brighter it gets

Real money. Poor user experience. Bad actors. The open web can be sketchy! But like anything, the more you understand it, the better you will be able to use it.

“The deeper you go, the brighter it gets” is a campaign designed to encourage new users to see past get-rich-quick facade of crypto and learn hard skills through guided participation. 

In partnership with Oddfellows, we made a conceptual film that positions Rabbit Hole as a soft step into the open web with a community who is here to help. 

Client—Rabbit Hole

based in venice, california