The deeper you go, the brighter it gets



Real money. Poor user experience. Bad actors. The open web can be sketchy!“The deeper you go, the brighter it gets” is a campaign designed to encourage new users to see past get-rich-quick facade of crypto and learn hard skills through guided participation. 

In partnership with Oddfellows, we made a conceptual film that positions Rabbit Hole as a soft step into the open web with a community who is here to help. 





Client—Rabbit Hole



based in venice, california