SNKRS App

Nike’s SNKRS App is a technical masterpiece.
A product so complex Nike tapped R/GA to simplify
the story and tell it in a tasty way.

FILM SCRIPT

We made SNKRS
For those who love sneakers
For those who broke barricades
and broke the internet
just to buy the latest kicks

We love these fans too much
to not make sneaker buying better
So we got to work, battling bots and
building a way to get the latest drops
without having to drop everything

Now, you can find sneakers faster
and get sneakers fairer
all while we handle the heat
of our most legendary launches

With SNKRS, we checked all the boxes
So when you check your boxes
You feel fresh
without refreshing a million times
Or growing old in lines

The SNKRS app is here to unlock your sneaker passion
Even if you never knew you had one