How do you get high schoolers, college kids, and young professionals excited about a candy they think they 're too old for?

^^^

Disguise candy vouchers as parking tickets and court subpoenas to let the "Sour Then Sweet" campaign remind them they'll never be too old in a deliciously twisted way.







Frustration levels skyrocketed as these innocent people noticed their citations. There, in their darkest moment, they opened the envelope to find a dollar-sized voucher for one bag of Sour Patch Kids. Hence, first they're sour, then they're sweet.




based in san francisco, california