Sour Patch Kids

How do you get high schoolers, college kids, and young professionals excited about a candy they think they 're too old for?

Disguise candy vouchers as parking tickets and court subpoenas to let the "Sour Then Sweet" campaign remind them they'll never be too old in a deliciously twisted way.

Frustration levels skyrocketed as these innocent people noticed their citations. There, in their darkest moment, they opened the envelope to find a dollar-sized voucher for one bag of Sour Patch Kids. Hence, first they're sour, then they're sweet.


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