CONTROL THE GAME
![](https://freight.cargo.site/t/original/i/cffb1d2db7e594be04a1751e41d65d25f152ec59c87dc436a544bdaaa259f58b/uswnt-womens-world-cup-2019_44x6ft3ws7ng1f7bdl10pptj9.jpg)
As a sponsor of the 2019 Women’s World Cup, Wells Fargo needed a voice and seamless way to talk about their Control Tower feature and football.
So we came up with Control the Game. A campaign where we partnered with key US Women’s National Team athletes from the past and present to share how controlling their game leads to winning it.
Hero Films
![](https://freight.cargo.site/t/original/i/407debeebe287023884cf1286eb04c8f31ae023c16e39cd25326f1fbcfd43b06/IMG_0443.jpg)
Influencers
We had USWNT athletes Alex Morgan and Ali Krieger post the hero videos to amplify our campaign’s reach while @soccergirlprobs and @melissaortiz15 posted their own content to connect and activate their communities.
We had USWNT athletes Alex Morgan and Ali Krieger post the hero videos to amplify our campaign’s reach while @soccergirlprobs and @melissaortiz15 posted their own content to connect and activate their communities.
![](https://freight.cargo.site/t/original/i/be3af28c25a75a4497e85594a8fce0536a269cc21e7d092c50cb9551cc06b083/wells-fargo-influencers-2.jpg)
Game Day Q&A
We also had Sydney Leroux host a live Twitter Q&A on game day, interacting with fans and promoting the campaign during big moments.
![](https://freight.cargo.site/t/original/i/69316832f8f7e7ed61879bdccc0dfd9270ab5631b8ca9294d0a957b5e31f40ed/Screenshot-2023-04-05-at-2.27.09-PM.png)
![](https://freight.cargo.site/t/original/i/1334630fcc17c3f555ef15a82df3abb743986d12c328748527fc4e6ac179a1ce/Screenshot-2023-04-05-at-2.29.15-PM.png)
![](https://freight.cargo.site/t/original/i/05b931696596db1356875c45e139dba142596db7b1ab29e13c5353a8d9304d32/Screenshot-2023-04-05-at-2.27.24-PM.png)
![](https://freight.cargo.site/t/original/i/34a3c29919331db7ce3f373c7e4ad0eb1d23c9bff9b77957150ec444ab7f9de5/Screenshot-2023-04-05-at-2.25.57-PM.png)
![](https://freight.cargo.site/t/original/i/31b1e93aee579c6f225c9deb2c60bf642c2952aef8879be9ba885cc6f84f1f4f/Screenshot-2023-04-05-at-2.26.06-PM.png)
![](https://freight.cargo.site/t/original/i/d2c194fdb95be22795795a48fe4381a9a70fc1a2137f4e8080a57129b63a9cee/Screenshot-2023-04-05-at-2.27.55-PM.png)
![](https://freight.cargo.site/t/original/i/b58399df3c85cd443b1b70be26aa64bbf69729e6caa68c0a77addd4b20bc5081/Screenshot-2023-04-05-at-2.27.47-PM.png)