LEVI’S SUSTAINABILITY S01

Fashion production and consumption has reached unsustainable levels. It’s a big problem we are all part of. And as a leader in the fashion industry, Levi’s wanted to do something about it.

When looking back, we found that Levi’s were designed to be worn for generations, not seasons. This insight lead to a fresh spin on sustainability—Buy Better. Wear Longer.

In our film directed by Leo Aguirre, we team up with a few familiar faces to help the world understand how buying better leads to wasting less.

OUR PARTNERS IN CHANGE

To help our message travel around the world, we partnered with an international pack of changemakers who represent the future of sustianability in their own respective ways.

As part of our global social campaign, we created punchy carousels that help people undstand the problem and what they can do to consume and waste less.

Commissioned by Apple: Reuben Wu 

Commissioned by Apple is an on-going spotlight series where Apple hires artists to get creative with the latest iPhone camera features. 

For this one, Apple partnered with Reuben Wu, a National Geographic photographer and multidisciplinary artist with a powerful vision. 

SNAP TO PLAY 

To launch the new Speed Snap Track System, Hot Wheels brought in NFL QB, Russell Wilson and his son, Win, to get the job done.
 
This film features a mix of live footage, surreal VFX moments, and elevated sound design to bring you into the action.

From concepting, scripting, production, and post, I worked closley with Hot Wheels, overseeing everything with the HEYDAY team.

Alexa, how do you hold space?

Inspired by the viral “holding space” interview with Ariana Grande and Cynthia Erivo, Amazon Alexa partnered with Tracy Gilchrist and made a custom “holding space” experience with her. I was brought on to direct, providing a treatment and making sure capture went smoothly. This viral video saw 3M+ views across IG and TT.

Client—Amazon Alexa
Agency—HEYDAY

At Apple, I lead messaging for the Hello Yellow iPhone 14 Key Features launch on Apple.com 

To do this, we created a completely new way to tell the story using modular sections. Every day, I collaborated with designers, producers, writers, and people around the world to explore the deep creative caves of how this site could be laid out. We collectively landed on the clean, sweet, and smart digital experience you see below.